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10 Things Your Competitors Can Teach You About Real Estate

Posted by on March 9, 2016

Real estate is one of those industries with high competition and works off of a cyclical market. When this happens sellers and buyers all have to research and find out ways to sell their products. There are numerous ways of using different outlets and keeping up with the tough competition. We present to you; top 5 things competitors can teach you about the real estate market.

Befriend your competitors

Being helpful to each other and working off the industry in a way that everyone coexists is the best way to keep the business thriving. 

Social media

Social media is huge. With handles like Instagram, Twitter and Facebook, there are so many outlets for people to connect with each other. This also means it’s the potential groundwork for property developers, agents and consultants to support each other in business ventures. Many businesses use these social handles to support each other and boost their online presence which is key these days. Your real estate business can certainly be used in the same way.

Resources are important

With social media ruling every industry, promoters and agents can use this to their advantage. Think of a new idea or a new reel video that has never been posted before. Would it attract new clientele? It’s like a best-selling authors marketing their book online. How will they promote the book in a way that’s fresher and newer? Interacting with audience is also key to success. Don’t be afraid to answer questions on real estate portals. It’s important to make your online presence known.

Look at similar sites and how their sites are laid out

Go online and check out the similar sites in your industry. The businesses with more professional looking designs are probably more likely to sell and beat out other competitors that do not have a professional looking website.

Videos are important for your brand

People these days are very visual and having a brand to represent their image is important. Having videos on your page or blog are a key part of establishing your brand. Videos are one of the most engaging and easiest ways to connect with an audience and get them to remember who you are and what you do. 

We hope that these 5 tips will help you and guide you into the world of real estate and how competitors can help you better understand what it takes to keep a business thriving in the industry.


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